cool.family

Acme Studio / COOL Family / Built in the open

Useful products. Valuable data. Real intelligence.

The COOL Family builds products people and teams pay for, captures the real work done inside them, and refines it through an open data exchange and a research lab into intelligence AI can't get anywhere else. That record is the asset.

Talk to us about investing See where the build stands

The family · From Acme Studio ↗

01Useful products

02Valuable data

03Real intelligence

Thesissuperintelligence.coolWhere all of it is headed. The thesis every piece of the family is built toward.

01 / Thesis

The best data comes from products people use.

Intelligence is getting cheap. Open and private models are pushing its cost toward zero, and every company will run a model of its own, tuned to its customers, its workflows, its judgment.

What none of them can buy off the shelf is the record of real work: how it got done, what was decided, what was corrected, and what happened after. The internet never had it. It lives inside products and businesses.

So we build the products first. Cuppa has run marketing for 8,000+ teams since 2023. branding.cool, tldr.cool and being.cool do the same for brands and people. Each one is a business on its own, and each one captures real work as it happens.

Then we refine that record into data, and the data into intelligence. One family, one flywheel.

Products are how we get in.

Data is what we keep.

Intelligence is where it goes.

02 / Build

Built in order. Part of it is already running.

Supply first, because nothing trains without it. Then the products that generate fresh records every day. Then the lab that refines both. Then the intelligence it makes possible.

  1. 01Running

    Supply

    Years of business history from owners and brokers, vetted, de-identified and licensed with the owner's sign-off.

    • rl.data.cool
    • jottings.ai
  2. 02Live

    Applications

    Products people and marketing teams pay for, each one capturing real work as it happens. Cuppa has been live since 2023.

    • cuppa.ai
    • branding.cool
    • tldr.cool
    • being.cool
    • audience.cool
  3. 03Building

    The lab

    Supply refined into datasets, benchmarks, evals and environments. Built in the open, one dataset at a time.

    • data.cool
  4. 04Horizon

    Intelligence

    Agents trained on the record of how the real world works. Physical work after that.

    • superintelligence.cool

Listed in build order. Left to right is the roadmap.

03 / Supply

Two kinds of crude. One refinery.

Every business sits on years of operating history. That's the reserve. Every day, our own products generate fresh records of real work. That's production. data.cool refines both into something a model can learn from.

Live from rl.data.coolUpdated hourly
  1. 01198 Businesses listed
  2. 0221 Shut down, history intact
  3. 038 Verticals
  4. 04Open. Taking bids now

Stock

Business history

Historical data is memory.

Years of email, documents, CRM, tickets, calls and books inside operating businesses, and inside the ones that have shut down. Already created. Almost never used.

Exchange

rl.data.cool

Owners

jottings.ai

Flow

Live workflows

Live workflows are experience.

How work is researched, created, edited, published and measured, captured as it happens inside our own products. New every day.

Marketing at scale

cuppa.aiLive since 2023 · 8,000+ marketing teams

Creation

branding.cool

Markets

audience.cool

Attention

tldr.cool

Self

being.cool

The refinery

Building

data.cool

The research lab for real-world work. Permissioned, longitudinal records of how work actually gets done. Outcomes are learning.

  1. Work
  2. Decisions
  3. Corrections
  4. Exceptions
  5. Outcomes

Datasets

Benchmarks

Evals

Environments

Sold to

Frontier labs · Environment builders · Enterprise private models · Every company with a custom model

04 / Markets

Three fields. One refinery.

Field 01rl.data.cool · jottings.ai

$1B+⁴

One lab's discussed annual spend on RL environments

The Work

The record of how businesses actually run.

Models learned to write from the internet and to code from open repositories. Enterprise work is next, and labs are buying it now. It lives where nothing is public: the inbox, the CRM, the ticket desk and the books of small and mid-sized businesses.

  • 01Email, documents, CRM, tickets and calls
  • 02Decisions made under real constraints
  • 03Exceptions, and how they were resolved
  • 04Corrections a senior person made
  • 05How it ended: paid, disputed, closed, signed
Field 02cuppa.ai · branding.cool · audience.cool

$1.3T¹

Global ad revenue in 2026

The Brand

The decisions behind one of the biggest spend categories on earth.

Marketing is one of the largest budgets in every company on the planet. Yet almost none of the judgment behind it (the positioning chosen, the name rejected, the copy rewritten, the channel cut, the budget moved) is ever recorded. Cuppa already runs that work for 8,000+ marketing teams.

  • 01Positioning and naming decisions
  • 02Drafts versus what actually shipped
  • 03Expert edits and overrides
  • 04Who was targeted, and what reached them
  • 05Spend, results and what changed next
Field 03tldr.cool · being.cool

$6.8T²

Global wellness economy, heading to $9.8T by 2029

The Self

The longitudinal record of how people actually change.

Almost no model learns from what people chose to pay attention to, what they intended to become, and whether they followed through, day after day, for years. That is the most human dataset there is.

  • 01What people read, skip and save
  • 02What they say matters, versus what they do
  • 03Intentions set, practices kept
  • 04Change measured over months and years
  • 05Preference at the individual level

Text tells a model what people said. Action tells it what they do.

We capture action. At the source. With permission.

05 / Revenue

Three ways this makes money. Each bigger than the last.

01Live

Applications

Every product is a business on its own. Cuppa has sold subscriptions to marketing teams since 2023. The COOL apps add people improving their lives and brand builders running their brands, in two of the largest consumer and business markets there are.

02Exchange open

Data

Business history licensed through rl.data.cool today: buyers request samples under NDA, bid per deal, or buy from their agent through the API. Datasets, benchmarks, evals and environments from data.cool come next.

03The prize

Intelligence

The record of how businesses run is what it takes to train agents that run them. The record of how marketers decide is what it takes to train an AI that does the job. That competes for a share of the work itself, not just the data budget.

The applications pay for the data.

The data builds the intelligence.

The intelligence takes the market.

06 / Why now

Data used to have five buyers. Soon it will have millions.

Then

A handful of buyers.

  • An estimated $10B+ a year, mostly from about five frontier labs.³
  • Every project is an RFP against twenty vendors.
  • One research pivot and the buyer is gone.

Now

Labs are buying the back office.

  • Training moved from math and code to enterprise work.
  • A single training task sells for $200 to $2k.⁴
  • The same environment sold exclusively earns a 4 to 5x premium.⁴

Next

Almost everyone is a buyer.

  • Open and private models drive token costs toward zero.
  • Every company runs a model of its own.
  • Every one of those models needs proprietary data to get better.
  1. Open models
  2. Cheap tokens
  3. Private deployments
  4. Custom models
  5. Data demand

When every company has a model, every company is a buyer of data. We intend to be the supply.

07 / Operator

Built by an operator. In South Florida.

The COOL Family is built by Acme Studio, my South Florida venture studio that builds, acquires and scales digital products. I ship products people pay for, and I have sold companies.

The most valuable real-world data lives inside owner-run businesses: decades of domain expertise and operational history no model has ever seen. Getting to it is a relationship business, which is why the exchange is built around owners and the brokers they already trust.

Relationships like that are built by someone who has run businesses. That's me.

29

Brands built and operated

2

Exits

9

Products in the family

acmestud.io

08 / Family

Nine pieces. One flywheel.

Each one is a business. Each one captures a signal no one else has. All of it compounds into the same asset.

01Thesis

superintelligence.cool

The map.

Where all of it is headed. The thesis every piece of the family is built toward.

02Building

data.cool

The refinery.

The research lab for real-world work. Turns everything the family captures into datasets, benchmarks, evals and environments.

03Exchange open

rl.data.cool

The exchange.

Vetted, de-identified business data from owners and brokers, licensed to labs and environment builders.

04Live

jottings.ai

The supply.

Brings years of real-world business history online. Owners get paid for how their business already works.

05Live

cuppa.ai

Marketing at scale.

The brand operating system for agencies and marketing teams. Live since 2023, 8,000+ teams. Captures marketing work at scale.

06Live

branding.cool

Creation.

One command to build and run a brand from your agent. Captures every brand decision.

07Live

tldr.cool

Attention.

Compress an overwhelming world into what matters. Captures what people choose.

08Early access

being.cool

Self.

Deliberately shape who you become. Captures intention and follow-through.

09Queued

audience.cool

Markets.

Who matters, where they are, how to reach them. Captures targeting and response.

The next great fortunes will be built on data. We're building ours.

The companies that own the real-world record intelligence learns from will be among the most valuable of the next decade. The COOL Family is built to be one of them. The exchange is open, the lab is being built, and we're raising to move faster.

Invest in the COOL Family

chris@acmestud.io

cool.family